SENHENG Corporate Culture The Engine of Growth

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About Senheng
Founded in 1989, Senheng is now the biggest consumer electrical and electronic retail chain store in Malaysia. The chain has 106 outlets all over Malaysia under two famous brands, namely SENHENG and senQ. It has also surpassed more than one million members nationwide.

To me, culture doesn't exist from a policy, or a system; neither can it be created by one person or a few leaders. Culture has to combine collective behavior, mindsets and wisdom, brewed over a long period and distilled. Culture becomes the index of our behavior; we resist any actions that are not in accordance with that culture, even a minor one. We make the adjustment automatically and that culture warns us subconsciously even when we neglect it; it reminds us to make adjustments before a problem can occur.

Lim Kim Heng
Managing Director of Senheng Electric (KL) Sdn Bhd

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Brand Senheng
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