About us

ABOUT US

senQ® is a brand under Senheng New Retail Berhad, which also owns Senheng®. senQ® first started in December 2003, and has since grown into more than 30 branches across Malaysia in 2021, becoming one of the leading premium electrical appliance store in Malaysia. Here at senQ®, we always strive to provide our customers the best home appliances in Malaysia, with great in-store experience.

senQ® represents a bold step towards an improved home appliance store experience, encompassing several factors such as an improved store ambiance, an enhanced lighting concept, and an elegant format of displaying merchandise.

All these provide a luxurious, comfortable space to touch, feel, and test all kinds of products – a combination that will win the hearts of our customers. It’s as per our own tagline, “Feel It, Touch It, Test It!”

Helmed by the Lim brothers, K.H., K.C. and K.Y., senQ® have certainly gained the reputation and credibility that have made waves in the industry through progressive, forward looking, and innovative touches.